Through
The Eyes
of A
Child 2022
Through The Eyes of a child is a Photo Exhibition fundraising event, supported by Singapore Pools, held by CampusImpact on the 10 of September to raise funds for its second centre in Admiralty Grove. We had the honor to host President Halimah Yacob as well as Minister of State Sun Xueling and other VIPs.
The beautiful photos were contributed by the talented children in the Study Buddy programme in CampusImpact. They were sectioned into different categories and conjoined with reflective experiences to touch the hearts of the viewers.
The photos were then put up for auction through livestreaming, hosted by CI's Director of youth work Tony, with Actor/Host Bryan Wong - and we managed to raise a total of $15,370 which will be matched dollar for dollor by Toteboard and the government under the the Enhanced Fund-Raising (EFR) Programme.
From the Event...
I meticulously planned each segment of the event to maintain engagement and highlight the work of the children and worked with another colleague to ideate an immersive environment where each photo told a unique story, enhancing the overall experience for attendees.
Creative Direction
With strokes reminiscent of playful brushstrokes and blobs of vibrant colors, our creative direction invites you into a whimsical world where imagination knows no bounds - the way our children see the world.
With this direction, I independently crafted all event collaterals including visually captivating invitations, lift ad displays, and engaging social media posts to generate excitement.
Live stream and Auction
Orchestrated the live stream, ensuring seamless connectivity and integrating interactive elements for a global audience. Coordinated the livestream auction for the photos, raising $15,370, and managed after-sale administration -printing and packing, and liaising with donors to collect their items.