This Is
My Gift
2022
CampusImpact turns 16 this August 2022, this video is to promote the start of CampusImpact's fund-raising journey between 17 May 2022 to 31 August 2022, as we rally people's support to use their talent, time and treasure to impact the lives of others!
Conceptualization and Ideation
I was the creative spark behind this campaign. The idea was proposed to the team and we embarked on it. The concept of this campaign was to leverage on the talents and gifts of CampusImpact's staff and supporters to raise funds for a good cause. This approach aligns with our mission to model the way, inspiring others to leverage their unique gifts for a meaningful cause.
Video Concept
To showcase the talents and gifts that our staff at CampusImapct are using to contribute to the campaign, as we model the way, to inspire other people to use any gift they have to make a difference.
Coordination, Filming, and Editing:
I played a hands-on role in bringing the concept to life. Coordinating with the staff team and a dedicated volunteer, I took charge of filming, with the volunteer as my assistant videographer, ensuring that the video authentically captured the essence of each staff member's contribution. The meticulous editing process further refined the video, creating a compelling narrative that resonates with the spirit of CampusImpact.
Publicity
I took the lead in publicizing the video, maximizing its reach and impact. Leveraging various channels, I ensured that the "This Is My Gift" campaign gained visibility and inspired a broader audience.