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Liqui Moly
Social Media
Management

One of my responsibilities while working at Liqui Moly is to manage our social media platforms on Facebook, Instagram, Youtube and TikTok.

My approach to conceptualising the content for our social media platforms includes  coordinating marketing campaigns and working together with the sales to team to choose the product to feature. 

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After analysing our audience, I have found that it is mainly made up of men who are 25-40 years old, who own and are interested cars and motorcycle care. The designs are made to appeal to this audience dynamics. 

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The aim of most of the posts is to provide more information for each product, and to drive sales to our e-commerce platform. 

  • Content Creation

  • Graphic Design

  • Adobe Illustrator 

  • Adobe Photoshop

  • Data Analytics 

  • Coordination

  • Copywriting

  • Search Engine Optimisation 

  • Social Media Management 

  • Paid Ads

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